Privacy Policy

Your data, explained clearly.

Last updated: 26 August 2026

This Privacy Policy explains how GlowUp collects, uses, shares, and stores information when you use the GlowUp iOS app and the website at theglowupapp.fit.

1. Information We Collect

We collect information you provide directly, information created as you use the app, and limited information needed to run the service.

  • Account information: your email address, first name, sign-in details, and account identifiers managed through Supabase Authentication.
  • Profile and wellbeing information: your training location, movement confidence, current weight, goal weight, weight unit and previous-attempt answers. If you choose to provide them, this can also include transition stage, support priorities such as sleep, energy or joint comfort, and whether you enable content personalisation.
  • Daily check-ins: your 1-to-5 ratings for energy, sleep quality, muscle soreness and joint comfort, together with the local date, time zone and resulting standard, lighter or recovery recommendation. The check-in does not ask for free-text symptoms, diagnoses or medication.
  • Plan and progress information: your active plan, workout completions, selected session mode, streaks, weight logs, water logs, sleep logs and related in-app progress history.
  • Reading activity: which GlowUp articles you open or save and when. Search terms are used on the device to filter the library and are not stored in your GlowUp account.
  • AI Coach messages: questions and recent conversation context you choose to send for a reply. These messages are sent to our AI provider for processing. GlowUp does not store a Coach chat transcript in its database. We retain limited usage records such as request time, model, safety lane, token counts, status and allowance use; those records do not contain your prompt or the answer.
  • AI processing choice: whether and when you explicitly allowed Anthropic to process information for AI features, the applicable consent-policy version and, if relevant, when you withdrew that permission.
  • Subscription status: whether you have an active GlowUp subscription and related entitlement state. Payments themselves are processed by Apple, not by GlowUp.
  • Support communications: information you send us when you contact support.
  • Usage analytics: event names, timestamps, event properties, your user ID when available, and a pseudonymous session ID stored on your device so we can understand basic product usage and improve the app.
  • Diagnostics: limited crash, performance, device and app-version information processed through Sentry. GlowUp is configured not to send default personally identifiable information to Sentry.
  • Website analytics: limited visit and technical information collected through Vercel Web Analytics when you use our website.

Some optional profile and check-in information may reveal information about your health or wellbeing. You do not need to provide an optional transition stage, support priority, body baseline, content-personalisation choice or Daily Read reminder to use the free information experience.

2. How We Use Your Information

  • To create and manage your GlowUp account.
  • To show and save your GlowUp library, daily reading and private article choices.
  • To generate your personalised 28-day strength plan and deliver workouts inside the app.
  • To use your daily check-in to offer a standard, lighter or recovery comfort recommendation. This is not a medical assessment.
  • To provide the AI Coach and route questions to relevant GlowUp reads or professional-care guidance.
  • To save your progress, habits, wellbeing preferences and plan history.
  • To verify and manage subscription access.
  • To send reminders and notifications when you enable them.
  • To monitor product usage, investigate issues, and improve the app experience.
  • To respond to support requests and comply with legal obligations.

3. AI Features

GlowUp uses Anthropic's Claude models through a server-side Supabase Edge Function to generate workout plans and provide the clearly labelled AI Coach. Before GlowUp sends personal information to Anthropic, the app identifies Anthropic, explains what will be sent and asks you to allow that processing. You can decline and continue using the free library, or withdraw permission later in Settings.

For a strength plan, Anthropic receives only your home-or-gym choice and whether your movement starting point is new, returning or regular. GlowUp does not include your name, email, weight, goals, transition stage or support priorities in the plan-generation prompt. For an AI Coach reply, your question and limited recent Coach context are sent to Anthropic after permission is granted.

Under Anthropic's standard commercial API retention, inputs and outputs are automatically deleted from Anthropic's backend within 30 days, except where a different contractual arrangement applies or longer retention is required for usage-policy enforcement or by law. Anthropic states that commercial API inputs and outputs are not used to train its models by default. See Anthropic's commercial data-retention information and model-training information.

GlowUp does not use the Coach to diagnose a condition, choose treatment or provide an emergency service. Urgent or treatment-related questions are routed to fixed safety guidance instead of an Anthropic-generated medical answer where the system detects them.

AI processing is performed server-side; the provider API key is not placed in the app bundle. AI output can be incomplete or wrong, so you should not use it to make medical decisions and should seek qualified professional care where appropriate.

4. How We Share Information

We do not sell your personal information. We share information only with service providers that help us run GlowUp, or when required by law.

  • Supabase: for authentication, database storage, and secure server-side functions.
  • Anthropic: for AI workout-plan generation and AI Coach replies.
  • Apple: for App Store billing, subscriptions, and related purchase status.
  • Sentry: for limited crash and performance diagnostics.
  • Vercel: for website hosting and Web Analytics.
  • Legal or safety disclosures: when we believe disclosure is required by law or reasonably necessary to protect users, us, or others.

We do not sell personal information, use health or wellbeing information for third-party advertising, or permit third-party tracking for advertising through the GlowUp app.

5. Notifications and On-Device Storage

GlowUp uses local device storage to remember app settings and a pseudonymous session ID. It also stores your notification preferences, reminder times and the current in-memory Coach conversation on your device while you use that screen.

When you enable notifications, GlowUp schedules workout, habit and Daily Read reminders locally on your device through Notifee. Daily Read notifications use generic wording and do not put a selected support area or article topic on your lock screen. You can disable notifications at any time in the app or in your iPhone settings.

6. Data Retention

We keep your information for as long as your account remains active, or as needed to provide the service, resolve disputes, enforce agreements, and meet legal obligations. Coach usage metadata may be kept for safety, allowance enforcement and service reliability, but GlowUp does not retain the Coach message or answer in that usage record. We retain your AI processing choice while your account is active so that GlowUp can enforce it across devices and stop future Anthropic processing after withdrawal. Anthropic's separate commercial API retention is described in Section 3 above.

GlowUp includes in-app account deletion. When you delete your account from Settings, we delete the account and associated app data, subject to limited retention in backups or where law requires otherwise.

7. Your Choices and Rights

  • You can update parts of your profile inside the app.
  • You can leave the optional transition stage blank, choose “prefer not to say”, change support priorities and keep content personalisation disabled.
  • You can remove saved articles and choose whether to receive a Daily Read reminder.
  • You can allow or withdraw Anthropic AI processing in Settings. Withdrawal stops future AI Coach and generated-plan requests; it does not delete an existing plan already returned to your account.
  • You can disable notifications in the app or in iOS settings.
  • You can manage or cancel subscriptions through your Apple account settings.
  • You can delete your account in the app or contact us for privacy-related requests at support@theglowupapp.fit.

8. Security and International Processing

We use reasonable technical and organisational measures to protect information handled through GlowUp. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

GlowUp and its service providers may process data in countries other than your own. By using the service, you understand that your information may be transferred to and processed in jurisdictions where our providers operate.

9. UK and EEA Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, restrict or object to the use of your personal information, and to receive a portable copy. You may also withdraw consent where consent is the basis for processing. We generally process account and service data to provide GlowUp, optional wellbeing choices with your permission, and limited analytics and security data for our legitimate interests in operating and improving the service. Contact us to exercise a right. You may also complain to your local data-protection authority.

10. Children

GlowUp is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will take appropriate steps.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we may update this page, revise the effective date above, or notify users through the app when appropriate.

12. Contact

For privacy questions or requests, email support@theglowupapp.fit.